AI and the Transformation of Web Search (2024–2030)
Google rolled out AI-powered overviews in Search to all U.S. users in 2024, using its Gemini model for multimodal queries and aiming to reach over a billion people by year’s end. Microsoft’s GPT-4 Bing chat surpassed 100 million daily users after launching in 2023. Both firms now blend AI answers with traditional results. Nvidia H100 GPUs fueled the AI race, reaching up to $40,000 on secondary markets.