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Online digital marketing refers to using internet-based channels and technologies to promote a business, brand, product, or service to target audiences business.adobe.com investopedia.com. In contrast to traditional marketing, digital marketing encompasses an expansive scope of online channels – from search engines and websites to social media platforms, email, mobile apps, and even emerging technologies like AI assistants. The goal remains the same as ever: connect with consumers and influence their purchasing decisions – but the methods are evolving with digital tools and real-time data. As one expert famously put it, “Ignoring online marketing is like opening a business but not telling anyone.” digitaldefynd.com This underscores how vital a robust digital presence is in today’s connected marketplace.