Apple (NASDAQ:AAPL) shares up, leaving little margin for error on AI upgrade story
Apple Inc. jumped 3.9% to $305.81 at about 10:50 a.m. in New York, tacking on around $168 billion in market value. That move cut against the broader tape: Invesco QQQ Trust slipped 0.8%, while SPDR S&P 500 ETF Trust traded up 0.2%. The focus is on the gap here—Apple is being pushed back toward its June highs even as fresh survey data raises doubts about whether AI features are making iPhone owners upgrade any faster. UBS analyst David Vogt wrote Thursday that roughly 24% of survey respondents now say they would upgrade sooner due to Apple Intelligence, a drop of 500 basis points from the last six months. At the same time, about 31% reported the new features have no